MarTech Series - Marketing Technology Insights
SnapLogic, a leader in intelligent integration and enterprise automation, released new innovative features and enhancements to its Intelligent Integration Platform, enabling IT, data, and business teams to simplify and accelerate their data integration, data services, application integration, and enterprise automation projects.
“As SnapLogic attends Snowflake Summit 2022 in Las Vegas this week, these latest updates to the SnapLogic platform are perfectly timed to deliver new automated data preparation, new out-of-the box ELT connectors, and several API management enhancements aimed at advancing usability, productivity, and connectivity when creating data-driven services,” said Dayle Hall, CMO at SnapLogic. “Coming off our best fiscal year and our best quarter in the company’s history, we’re excited for these and future product innovations in the next few months as we continue to deliver better value and ROI to our customers and become the leader in cloud data warehouse automation capabilities.”
Marketing Technology News: Salesforce Grants Equity Awards to Phennecs Employees Under Its Inducement Equity Incentive Plan
The latest new features and enhancements to the SnapLogic platform include:
“To grow and compete, today’s enterprises need both IT teams and business users to embrace the latest self-service integration and automation tools to boost productivity, speed business processes, and drive data-informed decisions, services, and actions,” said Mark Gibbs, Vice President of Products at SnapLogic. “The ability to empower people, plus the versatility to adapt and evolve at the speed of business, are critical to driving lasting success. Here at SnapLogic we’re dedicated to making it as easy and intuitive as possible for our customers to quickly build integrations, automate data pipelines, deliver data services, and use intelligent, low-code technology to improve how they do business.”
Accelerate and Automate Data Preparation
The upcoming release of the SnapLogic platform introduces AutoPrep, a revolutionary way to quickly and intelligently prepare data that takes user productivity to another level.
Mission critical systems-of-record in an enterprise have thousands of objects and a complex structure for each of those objects. Even with SnapLogic features like AutoLink, which automatically map fields from source to destination, integrating data from these systems is a laborious, painstaking task. SnapLogic AutoPrep creates a guided experience, leveraging patterns, for the user to quickly prepare data in the right format for the target system. This simplifies data preparation and dramatically accelerates data mappings by as much as 15x compared to manual data prep scripting.
Automate Mundane Integration Lifecycle Tasks
The continuous integration and continuous delivery (CI/CD) workflows associated with managing data pipelines – and the entire integration lifecycle – often consist of mundane, repetitive tasks that take far too much time to execute. This makes them ripe for automation.
With its latest platform releases, SnapLogic helps users automate CI/CD workflows, improving productivity for developers and DevOps teams managing an organization’s integration lifecycle. As a part of these enhancements, the SnapLogic Public API will now enable soft delete of Projects and Project Spaces, letting Projects and Project folders be deleted with the full hierarchy. SnapLogic will also add support for GitHub Enterprise for managing pipeline evolution and secrets management systems such as HashiCorp Vault that allows customers complete control of secret keys used to access organizational accounts.
Marketing Technology News: MarTech Interview with Venkat Nagaswamy, CMO at Mitel
Speed Data Loading and Transformations
SnapLogic provides out-of-the-box connectors for ELT, or “extract, load, and transform” processes, helping to speed time-consuming data loading and transformation tasks – and making it easier for users to derive value from their data in key data warehouses including Snowflake, Amazon Redshift, Google BigQuery, and Microsoft Azure Synapse.
SnapLogic’s new release adds new ELT Snaps for Router, String, and Cast operations and enhances ELT Aggregate and ELT Window Snaps with support for new functions. It enables a simpler pipeline design for complex aggregations and other workflows possible, which in turn results in shorter development cycles, improved maintenance of ELT workloads, and better performance for data transformations.
Simplify Discovery of Internal and External APIs
With this product release, SnapLogic helps deliver architectural simplicity within the enterprise, simplifying the discovery of both internal and external third-party APIs, including those that adhere to Open API Spec 3.0.
API consumers can now access all API endpoints, both created within and outside the organization, from the API Catalog in the Developer Portal, thereby improving their ease of use and accelerating their time-to-market as they develop new applications, API-led integrations, and API-led data services. Tool sprawl is also reduced due to the simplified discovery method.
Simplify Discovery of Pipeline Patterns
The latest release of the SnapLogic platform includes new updates to the Patterns Catalog in SnapLogic Studio, the control point for the Snaplogic suite of integration applications. Users can now easily discover and adopt pre-built pipelines, called Patterns, enabling integration and automation of business processes even quicker than before.
Traditionally, it can be a time-consuming process to map out exactly how to move your critical data from one location to the next, ensuring it is prepared correctly and ready for use. SnapLogic’s Patterns Catalog speeds the development process and shortens time-to-value. New discovery and navigation features improve integration speed and performance.
New Snaps and Snap Pack Enhancements
SnapLogic’s latest platform releases also include several enhancements aimed at improving employee productivity, usability, and connectivity. New or updated Snaps and Snap Packs for SAP S/4HANA Cloud, Microsoft Dynamics 365 for Sales, Coupa, Google Sheets and Drive, Amazon S3, and more are available with these new releases.
Marketing Technology News: Giving Through Gaming – How Publishers Can Help Good Causes Through Their Games
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
KnowBe4 Leader Lars Letonoff Joins DataDome’s Board of Directors
Boxlight to Appoint Greg Wiggins as Chief Financial Officer
Nielsen Unveils Next Phase of Nielsen ONE Alpha, Enabling End-to-End Ad Campaign…
Bluescape Changes the Remote Work Game With New Webex Partnership
FORM Announces Promotions and the Expansion of Its Leadership Team
Qlik Expands Real-Time Data Integration and Cloud Analytics Services for Snowflake
AppSwarm Rapidly Expanding Mining and Crypto Operations to…
Algolia Launches Additional AI Models in its Recommend…
MarTech Interview with Ed Locher, Vice President of…
Pipedream Closes $20 Million Series A Funding Round Led by…
Domo Named an Overall Leader in the 2022 Dresner Wisdom of…
DMS Names Insurance Industry Leader Billy Hubbard SVP of…
CloudFabrix Announces the General Availability of Robotic…
Promethean Appoints New Chief Marketing Officer to Drive…
NielsenIQ announces Tracey Massey as Chief Operating Officer
Copyright © 2022 MarTech Series. All Rights Reserved. Privacy Policy
Welcome, Login to your account.
A password will be e-mailed to you.